Michael Straumietis, the CEO of the famous Advanced Nutrients, who is also known as the Marijuana Don, has recently donated more than $100K worth of goods to 2,000 homeless people. His charity, Holiday Heroes, engaged 75 volunteers in making it happen during Easter weekend.
On April 14, the charity volunteers, including the team members of Advanced Nutrients, met early in the morning to put together backpacks for poor men, women, and kids. The bags contained the essential necessities for those in need: from personal hygiene items to warm blankets, flashlights, washcloths, and toys for children.
The team of volunteers, along with the Holiday Heroes staff, dropped off donations in different locations in LA. Comunidad César Chavez family housing in East Los Angeles and the Union Rescue Mission in Sylmar were among these areas. The remaining backpacks were given away in Skid Row in downtown Los Angeles. The “Down But Not Out” team, a local volunteer organization that feeds the people in Skid Row, also joined Holiday Heroes.
Straumietis believes that any company that can afford a charity should definitely launch it. The Holiday Heroes founder also shares that he started his own charity because he saw the pressing needs of those who supported his businesses. First, he started helping the hungry families in Bulgaria, because no one else did. However, homelessness in LA is a much bigger problem than hunger, according to Straumietis. The head of the charity fund thinks that the greatest need is for those living on the street, that is why Skid Row has become a major direction of Holiday Heroes' work.